There's much to be said about creative campaign work, but we all know that for each idea that runs - a thousand died in the corridors. Here are a few that survived. Some won awards - such as the series of very text heavy ads I wrote for Falu rödfärg (Guldskrift). The media change, but the stickiness of stories is still what elevates purpose driven brands to new levels of fame, likability, sales, growth and followings.