I still work with Fjällräven on occasion – but between 2014-2016 my commitment was full-time as the brand's Global Creative Director. My relationship with Fjällräven started with the re-launch of their hunting apparel and gear, for which I created the concept 'Conscious Hunting'. My work evolved to cover the full brand, and on aligning all new and existing markets creatively in one clear direction. Today, I contribute content and articles in my capacity as a hunter, writer, filmmaker and adventure photographer.