I've written countless scripts for TV ads, films, and online motion. Sometimes film is the key media, other times a supporting element. Today, motion is at the center of most brands I work with – as all of us have evolved into very image driven beings. Telling a story in motion contains a lot of moving parts. Collaborating with the right talent, director, DoP, nailing the casting, finding music or getting someone to write it, scouting locations, expanding the budget, pushing the deadline, avoiding the testing. Oh, and getting the client to sign off on the whole circus.