Olle Nordell

I am an awarded copywriter and creative director, who have migrated from the old school world of print and tv to digital. In 2005, I won 'Guldskrift' as Copywriter of the Year in Sweden, and as Creative Director at numerous agencies I have been inside the ropes of a number of recognized and awarded campaigns, internationally. 

As freelancer, I have also explored the creative challenges of retail - as Global Creative Director at Fjällräven for a few years, and lately as collaborator at a number of Scandinavian outdoor retail brands. 

My biggest asset is the ability to quickly find a brand's 'why' and convert this into inspirational copy and conceptual messages - drawing attention from key consumer groups who want to become part of the journey. 

But I am also in for the long game, as brand building is one part doing the conceptual homework and decide on your 'why', and one part sticking to those guns consistently over time - earning a following who want to have fun.

Previously, I have contributed to agencies such as Garbergs, ANR BBDO, sandellsandberg, Identity Works, Happy F&B, Kurppa Hosk, Bold, Studio NOC, Abby Priest and Jung relations – on assignments ranging from Audi, H&M, Folksam and Festis, to Fjällräven, Tretorn, Mercedes-Benz and Bregott.

Get in touch, I'd love to hear about what we can do together. 


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