A COPYWRITER THAT’S A PHOTOGRAPHER AND VICE VERSA.

Maybe not the best headline of my career, but I’ve always been fond of the ‘vice versa’ thing since I got that t-shirt in high school from my buddy Graham, which said ‘I snatch kisses and vice versa’.

Anyway.

I run Nordell & Nordell, a freelance outfit where I’m contracted as copywriter by design, pr and advertising agencies – as well as directly by corporate clients. Being a copywriter involves strategizing and trancending brand platforms into a single rememberable voice.

And. I’m a photographer, specializing in portraits, travel and corporate image.

In an escalating proportion I get to combine the two – which enables me to be both a writer and a shooter. A two for one deal that’s ideal for clients in need of more ideas but fewer consultants.

My photography is represented at Corbis, and at the Swedish agency Noll Images. I am a member of the Swedish Association of Professional Photographers. My ‘style’ can be viewed over at ollenordell.com, I regularly shoot for clients such as Arla, Karolinska Institutet, Telenor, Jernhusen, Wallmans and Revent. I have my own space in a boutique style studio at Artillerigatan 29 in central Stockholm where I display my work. And sell prints.

As a copywriter, I have been involved in large campaigns in all media for many years. Been awarded nationally and abroad, and have served on numerous ad show juries. My awards from Guldägget can be found at Guldsök, and my creative portfolio is somewhat neatly displayed over at Out of Office.

My strength as both a writer and photographer is an ability to conceptualize a complex world into intriguingly simple ideas.

BACKGROUND IN FINANCE. WHAT THE HELL HAPPENED?

Well, I enjoyed business school academically and crammed out a summa cum laude GPA. My flat hat and I went to Wall Street and interviewed on all the big firms. But then, by chance, a positon as a financial writer opened up at a very edgy investor relations agency in Stockholm. So I went with that. Which eventually led me to what I am today – via mad men years as employed, partner, creative director and freelancer.

I hope we get the chance to do fun stuff together. Meanwhile, there are (even) more url’s that can offer further glimpses of who I am and what I do.

Olle Nordell Photography
Nordell & Nordell at Facebook
Olle Nordell at Pinterest

What follows next is the mandatory ramblings of educational background and brand experiences. Truly optional reading.

EDUCATION

Bryant University, Bachlor of Science (Finance), USA, 1994
Summa Cum Laude, Delta Mu Delta Honor Society

HAVE WORKED FOR

Gramma, Grey, sandellsandberg, Stenström Red Cell, Abby Norm, ANR BBDO, Garbergs, Saatchi & Saatchi, Naked, Happy F&B, Jung relations, The Brand Union, Identity Works, JVD

WITH BRANDS LIKE

Telenor, Folksam, H&M, Ikea, KappAhl, Ipren, Samsung, Audi, Mercedes-Benz, Mio, Vasakronan, Arla, Fortum, Swedbank, Wallmans. And many more.

CREATIVE AWARDS (ADVERTISING)

1 GOLD, Copywriter of the Year (Sweden’s Guldägg)
2 SILVER, Guldägget
5 nominations, Guldägget
2 GOLD, Epica Awards
1 SILVER, Epica Awards
2 SILVER, Eurobest
1 GOLD, Cresta Awards
6 nominations, Cannes Lions

JURY WORK (ADVERTISING)

Guldägget (2006, 2008, 2009)
Guldskrift (2006, 2010, 2011)
Eurobest (2009)
100-wattaren (2008)
New York Festivals (2007)
Guldlådan (2008, 2009)
UTE (2010, 2011)
Resumé (2002, 2003, 2005, 2007)